Average Search CPC Data by Category for February 2008
Mar 6, 2008
A look at the average cost-per-click in search by vertical in the U.S. for December 2007 and January 2008. Data and
research are provided by
Efficient Frontier. "Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.
Average Search CPC by Category,
December 2007 |
| Category |
CPC ($) |
| Total finance |
2.43 |
| Credit |
2.65 |
| Mortgage |
2.05 |
| Auto finance |
1.47 |
| Travel |
0.72 |
| Automotive |
0.50 |
| Insurance |
7.87 |
| Retail |
0.37 |
| Dating |
0.37 |
Source:  2008 |
