Archive for Danny Sullivan

Showing 1774 items

• Search Engine Optimization
  Articles and resources about improving search engine positioning or optimization. How to help improve how a site is ranked by search engines. May 27, 2007
• Major Search Engines and Directories
  Summary of the major search engines summarized, with historical background and reasons why each is important to webmasters or users. Mar 28, 2007
• Measuring Link Popularity
  How to determine the link popularity of a web page, or how well the page is ranked in relation to the number of other pages linking to it. Mar 26, 2007
• Search Engine Results Chart
  Chart shows how major search engines get their results from crawlers, human directories or via payments. Mar 23, 2007
• Search Engines And Capitalization
  Shows which search engines are case-sensitive, along with statistics that show 80% or more people search in lower case. Mar 23, 2007
• Buying Your Way In: Search Engine Advertising Chart
  Mar 22, 2007
• How Search Engines Rank Web Pages
  Explains how search engines rank web pages by determining relevancy though analyzing keyword location, frequency and through other methods. Mar 15, 2007
• How Search Engines Rank Web Pages
  Explains how to make a frames site accessible to search engines and humans without having to build a separate site. Mar 15, 2007
• Search Engine Placement Tips
  Tips and methods of improving how a page is ranked by search engines, without resorting to spamming. How to use meta tags. Mar 14, 2007
• How Search Engines Work
  How search engines work, including the difference between crawler-based search engines and human-powered directories. Explanation of what a spider is and how it crawls web pages. Mar 14, 2007
• Intro to Search Engine Optimization
  Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found by users. Mar 12, 2007
• Intro To Search Engine Submission
  Beginning of a 5-part guide to getting your site listed with search engines. From SearchEngineWatch, an authority site on the SEO and SEM industry Mar 12, 2007
• Submitting To Search Crawlers: Google, Yahoo, Ask & Microsoft's Live Search
  Explains how to submit for free or by fee to the important crawler search engines of Google, Yahoo, Ask Jeeves-owned Teoma and Microsoft's MSN Live Search. Mar 12, 2007
• Submitting To Directories: Yahoo & The Open Directory
  Explains how to submit for free or by fee to the important human-powered search engines of Yahoo and the Open Directory. From SearchEngineWatch, an authority site on the SEO and SEM industry. Mar 12, 2007
• Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter
  How paid listings on Yahoo, Google AdWords and Microsoft adCenter can get your site visible to searchers within days. Mar 12, 2007
• Your Search Engine Submission Budget
  Free search engine submission is possible, but by budgeting a small amount of money, you'll get listed faster and receive more traffic, as explained in this article. From SearchEngineWatch, an authority site on the SEO and SEM industry. Mar 12, 2007
• How To Use HTML Meta Tags
  This tutorial explains how to use HTML meta tags, with links to meta tag generators and builders. From SearchEngineWatch.com, a guide to search engine submission and registration. Mar 5, 2007
• What Are Doorway Pages?
  Webmasters sometimes use bridge pages or doorway pages to improve traffic. This describes how they are technically implemented, such as using cloaking, and some of the problems they have Mar 2, 2007
• The Search Engine Update - Number 234 - Nov. 30, 2006
  Search Engine Watch editor-in-chief Danny Sullivan's recap of top search engine stories from the second half of November 2006. Nov 30, 2006
• The Search Engine Report - Number 120
  Search Engine Watch editor-in-chief Danny Sullivan recaps top search engine stories from November 2006. Nov 30, 2006
• The Search Engine Update - Number 233 - Nov. 22, 2006
  Search Engine Watch editor-in-chief Danny Sullivan's recap of top search engine stories from the first half of November 2006. Nov 22, 2006
• The Search Engine Update - Number 232 - Nov. 7, 2006
  Search Engine Watch editor-in-chief Danny Sullivan's recap of top search engine stories from the second half of October 2006. Nov 7, 2006
• The Search Engine Report - Number 119
  Search Engine Watch editor-in-chief Danny Sullivan recaps top search engine stories from October 2006. Nov 7, 2006
• The Search Engine Update - Number 231 - October 18, 2006
  Search Engine Watch editor-in-chief Danny Sullivan's recap of top search engine stories from the first half of October 2006. Oct 18, 2006
• The Search Engine Update - Number 230 - October 4, 2006
  Search Engine Watch editor-in-chief Danny Sullivan's recap of top search engine stories from the second half of September 2006. Oct 4, 2006
• The Search Engine Report - Number 118
  Search Engine Watch editor-in-chief Danny Sullivan recaps top search engine stories from September 2006. Oct 4, 2006
• The Search Engine Update - Number 229 - September 20, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of September 2006. Sep 20, 2006
• The Search Engine Update - Number 228 - September 6, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of August 2006. Sep 6, 2006
• The Search Engine Report - Number 117
  Search Engine Watch editor-in-chief Danny Sullivan recaps top search engine stories from August 2006. Sep 6, 2006
• Hitwise Search Engine Ratings
  The latest Hitwise ratings for search engines, showing which search engines are most popular, based on visits. Aug 23, 2006
• The Search Engine Update - Number 227 - August 23, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of August 2006. Aug 23, 2006
• Nielsen NetRatings Search Engine Ratings
  The latest Nielsen NetRatings statistics for search engines and portals, with a look at reasons for gains and losses. Aug 22, 2006
• comScore Media Metrix Search Engine Ratings
  The latest comScore Media Metrix ratings for search engines, showing which search engines are most popular, based on search volume. Aug 21, 2006
• The Search Engine Update - Number 226 - August 2, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of July 2006. Aug 2, 2006
• The Search Engine Report - Number 116
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from July 2006. Aug 2, 2006
• The Search Engine Update - Number 225 - July 20, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of July 2006. Jul 20, 2006
• Search Engine Watch Server Change
  Search Engine Watch has changed servers. Hopefully you won't notice, but if you do see a problem, here's what to do. Jul 19, 2006
• The Search Engine Update - Number 224 - July 5, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of June 2006. Jul 5, 2006
• The Search Engine Report - Number 116
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from June 2006. Jul 5, 2006
• The Search Engine Update - Number 223 - June 21, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of June 2006. Jun 21, 2006
• Look Out Wikipedia, Here Comes Yahoo Answers!
  New stats add fuel to the idea that Yahoo Answers is perhaps becoming a social interacting phenomenon like YouTube or MySpace. A look at the service's growth and how it works. Jun 8, 2006
• Look Out Wikipedia, Here Comes Yahoo Answers!
  New stats add fuel to the idea that Yahoo Answers is perhaps becoming a social interacting phenomenon like YouTube or MySpace. A look at the service's growth and how it works. Jun 8, 2006
• The Search Engine Update - Number 222 - June 7, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of May 2006. Jun 7, 2006
• The Search Engine Report - Number 115
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from May 2006. Jun 7, 2006
• Yahoo MyWeb Gets New Look, Easier Browsing & Viewing Features
  Yahoo's given its MyWeb bookmarking service a new look and new features, making it easier than before for people to find what others are saving and sharing on the service. Jun 6, 2006
• Researching Keywords
  A look at major resources that help search marketers perform essential search term research. May 26, 2006
• What People Search For - Most Popular Keywords
  A number of major search engines provide a way to glimpse into the web's query stream to discover the most popular search keywords or topics. May 26, 2006
• Google AdsBot Now Coming To Assess Your Landing Pages, Will Impact Your AdRank
  Google's rolling out a new system where ad landing pages will be automatically spidered by a new AdsBot. Not participating in the new spidering system can hurt your AdRank. May 26, 2006
• The Search Engine Update - Number 221 - May 24, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of May 2006. May 24, 2006
• Yahoo Unveils Public Details Of "Panama" Ad System Upgrade
  Yahoo's finally gone public with details about its new Panama ad system upgrade, which when launched later this year will bring the system up to matching what Google's long offered, though both Yahoo and Google will remain behind Microsoft's third-generation ad platform adCenter, launched last week. May 8, 2006
• The Search Engine Update - Number 220 - May 3, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of April 2006. May 3, 2006
• The Search Engine Report - Number 114
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from April 2006. May 3, 2006
• Google Worried About Microsoft's Browser Advantage? What Advantage?
  Google is pushing to have Microsoft's IE7 browser allow users to choose a search provider rather than having MSN be automatically set as the default. But despite some new twists in IE7, Microsoft still isn't hurt Google by being the default setting. May 2, 2006
• Searches Per Day
  Shows how many searches are performed each day at some major search engines. Apr 20, 2006
• The Search Engine Update - Number 219 - April 19, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of April 2006. Apr 19, 2006
• Eva Longoria In Google Earth & Other Google Earth Deals
  Maxim magazine is putting actress Eva Longoria in Google Earth, the latest in deals such as Google Earth going into cars and potentially taking ads with it. Apr 7, 2006
• Google Real Estate? It's Google Base Again, Google's Vertical Play
  New reports of Google Real Estate are simply what we've covered before, Google Base results flowing into regular Google. But it's interesting to see how Google's delivering on the promise of Google Base as a super-vertical search engine without having to create standalone site, a move that underscores what I've been saying to marketers for ages now -- pay attention to vertical search. Apr 5, 2006
• The Search Engine Update - Number 218 - April 4, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of March 2006. Apr 4, 2006
• The Search Engine Report - Number 113
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from March 2006. Apr 4, 2006
• The Latest Click Fraud Roundup
  Google might be about to settle a click fraud case, but the issue remains very much in the minds of the major media. A review of some major round-up peices assessing the state of click fraud in the industry. Mar 28, 2006
• The Search Engine Update - Number 217 - March 28, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of March 2006. Mar 28, 2006
• Google Launches Google Finance
  At long last, Google has launched its own Google Finance service. For years, those seeking specialty financial information via Google have been sent to competitors such as Yahoo and MSN. Now Google's providing financial information directly to its own users. Mar 21, 2006
• Search Engine Forums Spotlight
  Links to the week's topics from search engine forums across the web: Google Considers European Retail Push - Using Link Farms as a Weapon? - What Do You Love & Hate About Google - How I Made a Million in 3 Months - What Is A 'Poison Keyword?' - Is a Site's Age a Factor? and more. Mar 17, 2006
• The Search Engine Update - Number 216 - March 9, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of February 2006. Mar 9, 2006
• The Search Engine Report - Number 112
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from February 2006. Mar 9, 2006
• The Search Engine Update - Number 215 - Feb. 24, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of February 2006. Feb 24, 2006
• Buttons, Buttons, Get & Make Your Google Toolbar Buttons
  A look at how to make Google Toolbar search buttons for your own site and offer them to others. Feb 9, 2006
• The Search Engine Update - Number 214 - Feb. 8, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of January 2006. Feb 8, 2006
• The Search Engine Report - Number 111
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from January 2006. Feb 8, 2006
• Google Launches Robots.txt File Checker; Now We Need Robots.txt Standardization
  Google now provides a way to check on that through the Google Sitemaps program. A real life example of how nice this is, along with a plea that the robots.txt standard needs to become, well, more standard. Feb 7, 2006
• The Search Engine Update - Number 213 - Jan. 18, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of January 2006. Jan 18, 2006
• Google Pack Offers 1-Stop Downloading Of Software
  Information on Google Pack already went live briefly on Google earlier today, but now the software bundling and updating system has been formally announced. It pulls together popular Google software applications along with those from other providers. Jan 6, 2006
• Craigslist Not Blocking Major Crawlers
  Craigslist isn't blocking general purpose spiders. A look at how the robots.txt file could give this impression plus how the service is banning more specialized classified ad search engines. Jan 4, 2006
• The Search Engine Update - Number 212 - Jan. 4, 2006
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of December 2005. Jan 4, 2006
• The Search Engine Report - Number 110
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from December 2005. Jan 4, 2006
• 2005 in Review: The Top Search Industry Stories of the Year
  Search caught fire last year, with new tools, services and virtually constant activity. Here's a look back at some of the most memorable themes and trends of the year. Dec 29, 2005
• The Search Engine Update - Number 211 - Dec. 21, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of December 2005. Dec 21, 2005
• Google AdSense For Domains Program Overdue For Reform -- And Yahoo & Microsoft Should Also Take Note
  A program from Google that puts paid links on parked domains need changes to benefit surfers and advertisers -- and Yahoo needs to consider similar changes as well. Dec 20, 2005
• Google Sandbox, Sandbox-Like Filters & Escaping With Trusted Links
  For well over a year, there's been massive debate and speculation that Google puts all new sites into a 'sandbox,' preventing them from ranking well for anything until a set period of time has passed. Now we get more confirmation from Google that if there's not a sandbox, there's at least part of its algorithm that may make it seem that way for some sites -- plus thoughts on how trusted links may help sites escape those filters. Dec 2, 2005
• The Search Engine Update - Number 210 - Dec. 2, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of November 2005. Dec 2, 2005
• The Search Engine Report - Number 109
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from November 2005. Dec 2, 2005
• The Search Engine Update - Number 209 - Nov. 23, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of November 2005. Nov 23, 2005
• Getting Add To & Subscribe Buttons For Feeds
  A look at how to get and add buttons to help people subscribe to your web feeds. Nov 21, 2005
• Google Base Live, Accepting Content
  Google Base, which some people got an early glimpse at last month, is now live for anyone to play with. A look at this new way for people to submit content to Google. Nov 16, 2005
• Matt Cutts Banned On Google? And Oct. 2005 Jagger Update Winds Down
  A look at how the recent Google update is causing domain name consolidation problems that hit even the blog of popular Google engineer Matt Cutts. Nov 10, 2005
• The Search Engine Report - Number 108
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from October 2005. Nov 9, 2005
• The Search Engine Update - Number 208 - Nov. 9, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of October 2005. Nov 9, 2005
• The Search Engine Update - Number 207 - Oct. 21, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of October 2005. Oct 21, 2005
• WordPress Selling Links -- But Using AdBrite Solves Search Engine Concerns
  Revisiting how link selling can be frowned upon by search engines unless nofollow or redirection is used in some way to prevent search ranking benefits from passing. Oct 10, 2005
• Thank You -- Confirmation Email Coming!
  Thank you for subscribing to one of Search Engine Watch's newsletters. Here's what happens next. Oct 10, 2005
• Top Ten List Of Search Ranking Factors
  A new list of top SEO factors to consider has been rated. A look at what's in it and some further advice. Oct 7, 2005
• The Search Engine Update - Number 206 - Oct. 4, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of September 2005. Oct 4, 2005
• The Search Engine Report - Number 107
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from September 2005. Oct 4, 2005
• Yahoo Site Explorer Live: New Way To See All Your Pages, Links
  Yahoo Site Explorer is now reality. It will show you all pages within a domain, within a particular directory of a domain, all inbound links to a domain and the ability to bulk submit (which was already live earlier and explained more in our our earlier post). You can also access through a new Site Explorer API or export data for further analysis. Sep 29, 2005
• Google Changing Agency Commission Payments In Europe
  Google has announced plans to revamp the practice of paying commissions to agencies in Europe. Rather than tying the percentage paid mainly to the size of an agency and other factors, commissions will instead be tiered against the actual business that agencies bring to Google. Sep 28, 2005
• End Of Size Wars? Google Says Most Comprehensive But Drops Home Page Count
  Today, Google is dropping from its home page the famous count of pages in its index while simultaneously claiming it has the most comprehensive collection of web documents available to searchers. Yes, this is the long expected counterblow to Yahoo's claim last month to have outdistanced Google. However, dropping the home page count is a positive move that I think helps defuse the entire size wars situation. That's because it divorces the notion of page counting as a way to 'prove' comprehensiveness, a move long overdue for the industry to make. Sep 27, 2005
• Guide To Google
  Overview page covering articles about how the Google search engine works. Sep 23, 2005
• The Search Engine Update - Number 205 - Sept. 20, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of September 2005. Sep 20, 2005
• Travel Search Engines
  Search engines that help you locate travel and destination information. Sep 15, 2005
• Answer Searching & Answer Search Engines
  These search engines specialize in providing answers to questions, rather than just matching web sites. Sep 15, 2005
• The Search Engine Update - Number 204 - Sept. 7, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of August 2005. Sep 7, 2005
• The Search Engine Report - Number 106
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from August 2005. Sep 7, 2005
• Revisiting Technorati's Blog Finder & Listing Issues
  A look at Technorati's new Blog Finder service and how blog owners an improve the odds of being found within it. Sep 6, 2005
• Google's Matt Cutts On Link Selling: Sites Might Not Pass Reputation; Buyers Might Get Targeted More
  Google spam fighter Matt Cutts says selling links might not get a site banned, but it might prevent it from passing along reputation. Meanwhile, Google might crack down on those buying them -- which has one search marketer wondering if link purchaser Yahoo needs to lookout. Sep 2, 2005
• Hiring SEM Firms, Dealing With Clients & The Need For Communication
  There's been a variety of articles over the past few weeks on hiring SEM firms -- as well how SEM firms can deal with clients and why everyone need to talk to each other better. In this article, a round-up. Sep 1, 2005
• New Google Talk Offers Instant Messaging & Voice Chat
  As widely expected, Google waded into the instant messaging space today with the debut of Google Talk, an IM client that also offers the ability to make voice calls between computers. Aug 24, 2005
• The Search Engine Update - Number 203 - Aug. 17, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of August 2005. Aug 17, 2005
• Screw Size! I Dare Google & Yahoo To Report On Relevancy
  Ah, summer. Time to play on the beach, head out on vacation and if you're a search engine, announce to the world that you've got the largest index. Aug 16, 2005
• New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct
  After weeks of rumors, Ask Jeeves unveiled a new automated paid listings service today -- Ask Jeeves Sponsored Listings -- that will allow anyone to purchase ads directly on the Ask Jeeves network rather than having to buy placement via Google or work through an Ask Jeeves account rep. Aug 1, 2005
• New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct
  After weeks of rumors, Ask Jeeves unveiled a new automated paid listings service today -- Ask Jeeves Sponsored Listings -- that will allow anyone to purchase ads directly on the Ask Jeeves network rather than having to buy placement via Google or work through an Ask Jeeves account rep. Aug 1, 2005
• The Search Engine Update - Number 202 - Aug. 1, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of July 2005. Aug 1, 2005
• The Search Engine Report - Number 105
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from July 2005. Aug 1, 2005
• The Search Engine Update - Number 201 - July 21, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of July 2005. Jul 21, 2005
• Search Ad Prices Up 3% In June 2005
  The average price for search ads rose slightly last month, according to the latest Keyword Price Index from Fathom Online. The average price paid in June grew to $1.72, up 3 percent from $1.67 in May. Jul 7, 2005
• The Search Engine Update - Number 200 - July 6, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of June 2005. Jul 6, 2005
• The Search Engine Report - Number 104
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from June 2005. Jul 6, 2005
• A Search Marketer's Look At Yahoo My Web 2.0
  What does the new Yahoo Web 2.0 system mean for the search marketer who's always seeking for good visibility. There's a lot you can consider doing to improve how you may be showing up. Jun 30, 2005
• Past Hitwise Search Engine Ratings
  Past Hitwise ratings for search engines, showing with search engine is the most popular. Jun 28, 2005
• Hitwise Search Engine Ratings: May 2005
  May 2005 Hitwise ratings for search engines, showing which search engines are most popular, based on visits. Jun 28, 2005
• Sex Is Still A Top Search Term
  I had someone email me recently asking whether the 'urban legend' of sex and porn being top search terms was still true. Hmm. Is it? I thought it would be fun to check back on the situation. Jun 21, 2005
• Click Fraud Roundup
  A recap of recent stories and news about click fraud over the past few weeks. Jun 16, 2005
• The Search Engine Update - Number 199 - June 15, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of June 2005. Jun 15, 2005
• Search Ad Prices Down 15% In May 2005
  The average price for search ads dropped sharply last month, according to the latest Keyword Price Index from Fathom Online. The average price paid in May dipped to $1.66, down 15 percent from $1.95 in April. Jun 7, 2005
• Submitting RSS Feeds To Yahoo
  Yahoo has been accepting RSS feeds for some time. However, it recently released a Publisher's Guide To RSS that formalizes some submission tips and procedures for feed owners. In this article, a closer look at how your RSS feed appears within Yahoo and tips on doing better. May 31, 2005
• The Search Engine Update - Number 198 - May 31, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of May 2005. May 31, 2005
• The Search Engine Report - Number 103
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from May 2005. May 31, 2005
• Recap Of New SEM Tools
  The past few weeks have been pretty busy in terms of new search marketing tools appearing. In this article, a recap of some things that have hit my radar recently, ranging from AdWords keyword generation tools to link analysis tools to Firefox add-ons for marketers. May 27, 2005
• Google Launches Personalized Home Page
  Google has unveiled a new service that allows people to consolidate various Google features they use, ranging from web search to email, into a personalized home page. May 20, 2005
• The Search Engine Update - Number 197 - May 18, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of May 2005. May 18, 2005
• Countries And Languages
  Explains issues about using domain names and page language to please country-specific search engines. May 17, 2005
• How Major Search Engines Regionalize
  An overview to how regional editions of the major search engines are created. May 17, 2005
• Blair "Liar" Linkbomb Highlights Country-Specific Skewing
  A search putting the UK prime minister at the top of Google UK but not Google.com highlights how search engines more and more are skewing their results on country-specific editions. May 17, 2005
• Online Poker Searches Not Driving Wikipedia Popularity
  Did Wikipedia's recent rise in popularity have more to do with a link bombing campaign by some bloggers to push Wikipedia into the top results for 'online poker' at Google? Turns out, that's not the case. So who is tops for the term? A look at that and the terms -- including one surprising one -- sending Wikipedia traffic. May 12, 2005
• Search Ad Prices Up 11% In April 2005
  The average price for search ads rose sharply for the second month in a row, according to the latest Keyword Price Index from Fathom Online. The average price paid in April rose to $1.95, up from 11 percent from $1.75 in March. May 11, 2005
• The Search Engine Update - Number 196 - May 3, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of April 2005. May 3, 2005
• The Search Engine Report - Number 102
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from April 2005. May 3, 2005
• 2004 Ad Spend: Search Is Hot, But Contextual Pollution Of Figures Continues
  online ad spending figures for all of 2004 were recently released by the IAB. What do they show specifically for search? Up, up, up, no matter how you want to slice it, though mixing in spending on contextual ads doesn't give a completely clear figure. Apr 29, 2005
• Search Topics
  Catch-up with the latest in search engines by reviewing stories by category, with material stretching back to 1996, in some cases. Apr 29, 2005
• Worthless Shady Criminals: A Defense Of SEO
  SEO has developed a bad reputation, despite having a lot to offer. In this article, a look at why we've arrived at this sorry state of affairs and how everyone needs to reassess the need for search engine optimization. Apr 28, 2005
• Log Analysis: Seeing The Keywords Used To Find Your Web Site
  How to analyze your log files to determine what words people are using to find your site. Apr 27, 2005
• Search Marketing Tools Overview
  A general guide to the types of tools that search marketers may employ to help in their work. Apr 27, 2005
• The Search Engine Update - Number 195 - April 20, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of April 2005. Apr 20, 2005
• Stanford University's Student Paper & Selling Links
  The Stanford Daily Selling Links thread at our Search Engine Watch The student newspaper at Stanford University has raised eyebrows by selling off-topic links that some would view harmful to search results. In this story, a look at the situation at Stanford and revising link selling in general. Apr 19, 2005
• Overture Becomes Yahoo Search Marketing & Comparing Listing Products At Yahoo To Google
  Overture gets a new name, prompting a look at how listing products from Yahoo and Google compare. Apr 18, 2005
• Google & SEO Support For Advertisers
  The amount of support advertisers are getting about editorial listings on Google has ramped up to the point where search marketers are raising concerns -- something that could threaten Google's reputations for purity in those editorial listings. Apr 6, 2005
• The Search Engine Update - Number 194 - April 6, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of March 2005. Apr 6, 2005
• The Search Engine Report - Number 101
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from March 2005. Apr 6, 2005
• Kids Search Engines
  A list of search engines designed for kids or families, either in focus or by filtering out possibly inappropriate sites. Apr 4, 2005
• 5th Annual Search Engine Watch Awards
  Winners of the 5th Annual Search Engine Watch Awards, recognizing excellence in search, are now available. Mar 31, 2005
• The 5th Annual Search Engine Watch Awards
  Yahoo has won the Outstanding Search Service category in the 5th Annual Search Engine Watch Awards, while Google has a sweep across several other categories. Mar 31, 2005
• 5th Annual Search Engine Watch Awards - Voting Form
  Voting form for the 5th Annual Search Engine Watch Awards. Mar 24, 2005
• NetRatings Search Popularity & Loyalty Figures
  A look at new search popularity and loyalty figures from NetRatings for January 2005. Mar 22, 2005
• Jan. 2005 Nielsen NetRatings Search Engine Ratings
  Nielsen NetRatings statistics for search engines in Jan. 2005. Mar 22, 2005
• 5th Annual Search Engine Watch Awards - Nomination Form
  Nomination form for the 5th Annual Search Engine Watch Awards. Mar 21, 2005
• The Search Engine Update - Number 193 - March 17, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of March 2005. Mar 17, 2005
• MSN To Launch Its Own Paid Listings Program
  MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. Mar 16, 2005
• MSN To Launch Its Own Paid Listings Program
  MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. Mar 16, 2005
• Claria Unveils Behaviorial-Based Search Ranking
  Claria hopes its new RelevancyRank system will let it improve the results of major search engines or perhaps offer its own improved search engine by mining behavioral activity. Mar 15, 2005
• The Search Engine Update - Number 192 - February 25, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of February 2005. Feb 25, 2005
• The Search Engine Report - Number 100
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from February 2005. Feb 25, 2005
• Click Fraud A Worry For Most; Confirmed Problem For Many
  Stats from SEMPOshows those concerned over click fraud far outweighs those who have seriously tracked it happening. However, a significant number have tracked and found it to be a problem. Feb 23, 2005
• Google's Feb. 2005 Update
  It's not your imagination. If you've noticed some changes to Google's web search results over the past week, there has indeed been an update to how those results are generated. Feb 11, 2005
• The Search Engine Update - Number 191 - February 11, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of February 2005. Feb 11, 2005
• MSN Search Officially Switches To Its Own Technology
  Nearly two years after announcing it would develop its own search technology, MSN Search began feeding the general public results found through its own internally developed search engine. Feb 1, 2005
• The Search Engine Update - Number 190 - February 1, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of January 2005. Feb 1, 2005
• The Search Engine Report - Number 99
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from January 2005. Feb 1, 2005
• Search Engine Sizes
  Page with charts showing how large the search engines are and how much coverage of the web they provide. Jan 28, 2005
• AlmondNet Debuts "Post-Search" Search Behavioral Ad Network
  AlmondNet is unveiling a new program today to deliver advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo. Jan 27, 2005
• AlmondNet Debuts "Post-Search" Search Behavioral Ad Network
  AlmondNet is unveiling a new program today to deliver advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo. Jan 27, 2005
• Google Vs. Le Meridien Revisited
  Google's loss in a French court case does not completely forbid bidding on trademark terms, and it highlights how bidding suggestion tools can make search engines more liable in such cases. Jan 26, 2005
• Yahoo & Google Do Video Search
  Google has unveiled a new Google Video service today, while Yahoo positioned its own Yahoo Video service on its home page plus announced some new features. Jan 25, 2005
• Photo Search: Google Picasa 2 Vs. Adobe Photoshop Album 2
  A look at how photo management in Google's new Picasa 2 measures up against Adobe Photoshop Album 2 and Photoshop Elements 3. Jan 18, 2005
• The Search Engine Update - Number 189 - January 18, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of January 2005. Jan 18, 2005
• Major Search Engines Back Nofollow Attribute To Fight Comment Spam
  In the first cooperative move for nearly ten years, the major search engines have unveiled a new indexing command for web authors that they all recognize, one that they hope will help reduce the link and comment spam that plagues many web sites, especially those run by bloggers. Jan 18, 2005
• Up Close On Google Affiliate Ad Changes
  Google will be limiting the number of affiliate ads that show up in search results. This article looks closely at the changes. Jan 7, 2005
• Looking Back, Looking Ahead: Developments With Consumer Search
  Danny Sullivan reflects on how this year, web search will morph into consumer search, where major search companies offer a robust range of ways to search for information in specialized areas. He also reflects on other major developments that have emerged over the past year. Jan 6, 2005
• The Search Engine Report - Number 98
  Search Engine Watch editor Danny Sullivan recaps top search engine stories from December 2004. Jan 5, 2005
• The Search Engine Update - Number 188 - January 5, 2005
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of December 2004. Jan 5, 2005
• Talking About Search Engine Spam
  Are white hatters naive by not being aggressive with SEO? Are black hatters unethical and subverting search quality by going too far with search engines? The answers are never as simple as they'd seem, as we'll explore. Jan 5, 2005
• Search Engines And Retailers
  Resources about commercial partnerships. Dec 31, 2004
• Search Engine Talk
  Links to mailing lists, discussion areas and other venues about search engines. Topics range from search engine secrets to improving search results. Dec 31, 2004
• Search Engine Demographics
  Resources about the demographics of those using search engines. Dec 31, 2004
• Search Engine Banner Advertising
  Compilation of articles about how search engines have sold traditional advertising units such as banner ads. Dec 31, 2004
• The Search Engine Index
  A compilation of interesting statistics about search engines, from Search Engine Watch. Dec 29, 2004
• Search Engine Advertising
  This page formerly offered a compilation of articles from Search Engine Watch and across the web that covered the topic of search engine advertising. It has been replaced by the following pages. Dec 29, 2004
• The Search Engine Update - Number 187 - December 23, 2004
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of December 2004. Dec 23, 2004
• Medical Search Engines
  These medical search engines help you locate web site dealing with medicine and medical issues. Dec 12, 2004
• Community-Based Search Engines
  A list of search engines where volunteers or members of a community help create the listings, such as by contributing bookmarks, managing categories or submitting sites they like. Dec 12, 2004
• Yahoo Desktop Search Comes In January, Ask & MSN Later This Month
  Yahoo has announced that it will release a desktop search product after the New Year, putting the search engine firmly in the desktop search race that Google kicked off earlier this year. Dec 10, 2004
• Breaking Out Of Google's Beta Limbo
  Most of Google's major features remain in beta status, underscoring the company's poor track record of delivering final products. Dec 2, 2004
• How AOL Search Works
  In-depth explanation of how AOL Search works, for Search Engine Watch members Dec 1, 2004
• How Netscape Search Works
  In-depth explanation of how the Netscape Search search engine works, for Search Engine Watch members Dec 1, 2004
• The Search Engine Update - Number 186 - December 1, 2004
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of November 2004. Dec 1, 2004
• The Search Engine Report - Number 97
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from November 2004. Dec 1, 2004
• The Search Engine Update - Number 185 - November 19, 2004
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of November 2004. Nov 19, 2004
• Google & The Approved Cloaking Problem
  Google needs to modify its policy on cloaking and provide more webmaster support, so programs like Google Scholar don't leave it open to accusations of hypocrisy. Nov 18, 2004
• Google Scholar Offers Access To Academic Information
  Google has launched a new Google Scholar search service, providing the ability to search for scholarly literature located from across the web. Nov 18, 2004
• The Sophisticated Search Marketer
  A new report from JupiterResearch finds that many search marketers have yet to become sophisticates in how they conduct search marketing campaigns and highlights interesting differences between them and their unsophisticate brethren. Nov 2, 2004
• The Search Engine Report - Number 96
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from October 2004. Nov 2, 2004
• The Search Engine Update - Number 184 - November 2, 2004
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from late October 2004. Nov 2, 2004
• The Search Engine Update - Number 183 - October 18, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from early October 2004. Oct 18, 2004
• Link Building Articles
  Compilation of articles on from Search Engine Watch and across the web on how search engines use links to influence search results and how to build links. Oct 15, 2004
• A Closer Look At Privacy & Desktop Search
  A new era of desktop search is being ushered in. With it comes some new issues about search privacy. If you've protected your data the way you always should, no problem. If not -- it's time you did. Oct 14, 2004
• Google Desktop Search Launched
  Google has released a new Google Desktop Search tool today that allows people to scan their computers for information in the same way they use Google to search the web. Its ease of use plus how it enhances the Google search experience make it a compelling product to use. Oct 14, 2004
• Google Desktop Search Launched
  Google released a new Google Desktop Search tool today that allows people to scan their computers for information in the same way they use Google to search the web. Its ease of use, plus how it enhances the Google search experience, make it a compelling product to use. Oct 14, 2004
• Google Print Opens Widely To Publishers
  Google's nearly year-old Google Print program is set for a huge expansion of content through the launch of a new program today allowing publishers to more easily submit material for inclusion. Oct 6, 2004
• Google Print Opens Widely To Publishers
  Google's nearly year-old Google Print program is set for a huge expansion of content through the launch of a new program today allowing publishers to more easily submit material for inclusion. Oct 6, 2004
• The Search Engine Update - Number 182 - October 6, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from late September 2004. Oct 6, 2004
• The Search Engine Report - Number 95
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from September and early October 2004. Oct 6, 2004
• Search Personalization: A Marketer's Perspective
  After months of talking, personalization seems to have arrived big time with the major search engines. What's all this mean for search marketers? A look at what's happening now and what's to come. Oct 5, 2004
• Disclosures and Disclaimers: Danny Sullivan
  Covers any possible conflicts with search engine coverage that Danny Sullivan, editor of SearchEngineWatch.com, can think of. Sep 29, 2004
• Google Ad Policies To Be Expanded Publicly
  Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front. Sep 22, 2004
• Google Ad Policies To Be Expanded Publicly
  Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front. Sep 22, 2004
• The Search Engine Update - Number 181 - September 22, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from early September 2004. Sep 22, 2004
• Search Engine Watch Blog Opens
  Search Engine Watch gains a blog, as a new method of better speading news and information about search engines to readers. Sep 16, 2004
• Google Web Crawler: Getting Listed
  Explains how Google gathers web pages, for Search Engine Watch members Sep 15, 2004
• Google Web Search Articles Archive
  Archive of articles explaining how Google lists and ranks web pages. Sep 15, 2004
• Reflections On SEMPO
  Search Engine Watch editor Danny Sullivan recaps issues and concerns that marred the Search Engine Marketing Professional Organization's first birthday last month and looks at ways the group could go forward. Sep 8, 2004
• Google Out Of Index Space?
  Is Google out of space for documents? Allegations from last year have been raised anew. A short recap of what's been said, seen and some history. Sep 8, 2004
• The Search Engine Update - Number 180 - September 8, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from mid-August 2004. Sep 8, 2004
• The Search Engine Report - Number 94
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from August 2004. Sep 8, 2004
• Overture Shifting To Default Broad Match
  Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. Sep 2, 2004
• Overture Shifting To Default Broad Match
  Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. Sep 2, 2004
• Nielsen NetRatings European Search Engine Ratings
  Shows top search engines in Europe based on figures from Nielsen NetRatings. Aug 31, 2004
• Portals
  Resources relating to the portal nature of many search services. Aug 31, 2004
• Search Engine Acquisitions
  Links to articles about major search engine-related acquisitions. Aug 31, 2004
• Promoting Search Engines
  Compilation of articles about how search engines have advertised themselves to the public. Aug 31, 2004
• Search Engine Partnerships
  Compilation of articles from Search Engine Watch and around the web covering search engine partnerships, how search engines have worked together or with other companies. Aug 31, 2004
• Search Engine Revenues
  Compilation of articles from Search Engine Watch and around the web relating to revenues earned by search engines and other financial issues. Aug 31, 2004
• Search History Articles & Search Engine Timeline
  Key events relating to search engines, in chronological order. Aug 31, 2004
• Google Partnerships Articles Archive
  Archive of articles about Google Partnerships. Aug 31, 2004
• Google Articles Archive
  Archive of articles generally about Google. Aug 31, 2004
• Dynamic Web Site Issues Articles
  Search engines sometimes have particular problems with sites that deliver pages via databases, CGI processes or other dynamic means. This page covers articles and posts on the topic. Aug 31, 2004
• Search Engine Optimization Articles
  Compilation of articles from Search Engine Watch and around the web offering tips on better optimizing pages for search engines, in order to increase your free, natural or organic traffic. Aug 31, 2004
• Outsourcing Search Engine Marketing Articles
  Compilation of resources and articles from Search Engine Watch and around the web that provide advice about outsourcing search engine marketing. Aug 31, 2004
• Search Term Research Articles
  Compilation of articles from Search Engine Watch and around the web on the topic of search term research. Aug 31, 2004
• Search Engine Spamming Articles
  Compilation of articles from Search Engine Watch and across the web on the topic of search engine spamming, aggressive methods of gaining traffic from search engines that run the risk of a site being banned. Aug 31, 2004
• Search Marketing Tools Articles
  Reviews of tools and resources that may help you with your search engine marketing efforts. Aug 31, 2004
• Google AdWords Articles Archive
  Archive of articles about Google AdWords. Aug 31, 2004
• Google Specialty Searches Article Archive
  Archive of articles about Google specialty search services. Aug 31, 2004
• Search Engine Advertising Articles
  Compilation of articles from Search Engine Watch and around the web offering tips on getting more out of paid placement and paid inclusion listings on search engines. Aug 31, 2004
• Search Engine Marketing Articles
  Compilation of articles from Search Engine Watch and around the web covering the general topic of search engine marketing, which encompasses both promoting sites via free search engine optimization tactics and through paid search engine advertising routes. Aug 31, 2004
• Contextual Advertising Articles
  Compilation of articles from Search Engine Watch and around the web offering about how search engines sell contextual ads that appear on web pages, rather than in response to keyword searches. Aug 31, 2004
• Local Search Articles
  Compilation of articles from Search Engine Watch and around the web offering about how search engines are targeting local search as a way to gain users and also increase revenues. Aug 31, 2004
• Search Statistics
  This page lists articles from Search Engine Watch and around the web that providing interesting facts and statistics about search. Aug 31, 2004
• Search Advertising Disclosure Articles
  Compilation of articles from Search Engine Watch and around the web on the topic of how search engines disclose paid listings to searchers. Aug 31, 2004
• Dynamic Pages And Search Engines
  Search engines have particular problems with sites that deliver pages via databases, CGI processes or other dynamic means. This article examines the situation in more depth and offers some workarounds, such as how to detect URL problems, the impact of SSI & extensions, virtual server issues and solutions for Apache, ASP, Cold Fusion, Lotus Domino and Miva Merchant set-ups. Aug 31, 2004
• Rank Checking Tools Articles
  Reviews of rank checking tools and related articles. Aug 31, 2004
• Country-Specific Search Marketing Articles
  Compilation of articles about how search engines regionalize listings. Aug 31, 2004
• Google AdSense Articles Archive
  Archive of articles about Google AdSense. Aug 31, 2004
• Google Critics/Domination Articles Archive
  Archive of articles with the view of Google as a heavily dominant search player or especially critical of the company. Aug 31, 2004
• Google Technology Articles Archive
  Archive of articles focusing on the technology used by Google. Aug 31, 2004
• Lawsuit Filed Over Search & Gambling Ads
  Yahoo, Google and other major web sites have been hit with a lawsuit saying they carry online gambling ads in violation of California law. This comes after two of the major search companies earlier this year made moves that were supposed to remove online gambling ads entirely. Aug 19, 2004
• Lawsuit Filed Over Search & Gambling Ads
  Yahoo, Google and other major web sites have been hit with a lawsuit saying they carry online gambling ads in violation of California law. This comes after two of the major search companies earlier this year made moves that were supposed to remove online gambling ads entirely. Aug 19, 2004
• The Search Engine Update - Number 179 - August 18, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from early August 2004. Aug 18, 2004
• Pay Per Click Search Engines (CPC/PPC)
  A list of pay per click search engines where you can pay to be ranked more highly in the results. Aug 13, 2004
• The Search Engine Update - Number 178 - August 2, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from late July 2004. Aug 2, 2004
• The Search Engine Report - Number 93
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from July 2004. Aug 2, 2004
• Search Can Provide Brand Lift, Study Finds
  For search engines and search engine marketers, a holy grail has been figuring out how to attract the big money spent on branding into search. Now a new study gives both parties ammunition to say search can build branding. Aug 1, 2004
• New Data On How Paid Ranking Translates Into Traffic
  A new study from Atlas DMT tries suggests that top rankings do indeed equal lots of clickthrough and traffic, at least in terms of paid listings. Aug 1, 2004
• The Older You Are, The More You Want Personalized Search
  Those aged 50 and older want personalized search more than younger age ranges, a new survey has found. Jul 26, 2004
• Who Powers Whom? Search Providers Chart
  Shows which major search providers power the web's major search engines, in chart format Jul 23, 2004
• Report Says Search Needs More Inventory
  A new report suggests that a lack of supply may drive prices so far up that it slows the growth of search advertising. Jul 21, 2004
• The Search Engine Update - Number 177 - July 21, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from early July 2004. Jul 21, 2004
• The Search Engine Update - Number 176 - July 6, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from late June 2004. Jul 6, 2004
• The Search Engine Report - Number 92
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from June 2004. Jul 6, 2004
• MSN Search Gets New Look; Microsoft Gets New Search Engine
  Microsoft released a public preview of its long-awaited web search technology today. The company also gave a facelift to its popular MSN Search site that remains powered by Yahoo's search technology and dropped paid inclusion listings there. Jul 1, 2004
• MSN Search Gets New Look; Microsoft Gets New Search Engine
  Microsoft released a public preview of its long-awaited web search technology today. The company also gave a facelift to its popular MSN Search site that remains powered by Yahoo's search technology and dropped paid inclusion listings there. Jul 1, 2004
• Overture Launches Local Match Listings Program
  Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest. Jun 28, 2004
• Overture Launches Local Match Listings Program
  Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest. Jun 28, 2004
• New Google WebSearch Program Pays Publishers For Searches
  Google has released two new services allowing site owners to install web search capabilities on their own sites, including one that pays. Jun 18, 2004
• Going Beyond FTC Paid Inclusion Disclosure Guidelines
  A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general. Jun 17, 2004
• Going Beyond FTC Paid Inclusion Disclosure Guidelines
  A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general. Jun 17, 2004
• Reader Q&A: June 2004
  Answers to questions from Search Engine Watch readers. Jun 15, 2004
• The Search Engine Update - Number 175 - June 15, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from early June 2004. Jun 15, 2004
• Search Engine Watch Forums Launched
  Forums are a great way for people to share knowledge about search engines. Now there's a new forum site joining the fun, one from Search Engine Watch itself. Jun 8, 2004
• The Paid Inclusion Dinosaur
  Why would Yahoo and other search engines do paid inclusion? Money is a big reason -- the ability to earn off what otherwise would be free listings. But paid inclusion involves a gamble that relevancy won't be hurt. A look at the bet Yahoo's making and alternative plays they could have tried. Jun 2, 2004
• The Paid Inclusion Dinosaur
  Why would Yahoo and other search engines do paid inclusion? Money is a big reason -- the ability to earn off what otherwise would be free listings. But paid inclusion involves a gamble that relevancy won't be hurt. A look at the bet Yahoo's making and alternative plays they could have tried. Jun 2, 2004
• Cloaking By NPR OK At Google
  A technique used by National Public Radio to get its audio content indexed by Google seems acceptable to the search engine despite apparently violating its own guidelines about cloaking. May 28, 2004
• Cloaking By NPR OK At Google
  A technique used by National Public Radio to get its audio content indexed by Google seems acceptable to the search engine despite apparently violating its own guidelines about cloaking. May 28, 2004
• The Nigritude Ultramarine Search Engine Optimization Contest
  It's sweeping the web -- or at least search engine optimizers -- a new contest to rank tops for the term nigritude ultramarine on Google. Why that term, what's it all mean -- and why is Howard Dean close to winning on Teoma? May 27, 2004
• The Search Engine Update - Number 174 - May 27, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from late May 2004. May 27, 2004
• The Search Engine Report - Number 91 - May 27, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from May 2004. May 27, 2004
• Google Desktop Search Tool Rumored & Software Principles Released
  The New York Times report on Google plans to release a desktop search tool. The rumor comes on the heels of a new "Software Principles" page the company posted yesterday. May 19, 2004
• Google Desktop Search Tool Rumored & Software Principles Released
  The New York Times report on Google plans to release a desktop search tool. The rumor comes on the heels of a new Software Principles page the company posted yesterday. May 19, 2004
• Yahoo Reawakens The Paid Inclusion Debate
  Yahoo drew widespread criticism for new paid inclusion programs launched in March. What is Yahoo doing? How does it impact the advertiser and searcher? Are there changes Yahoo should be making? The first in a series of articles looking at paid inclusion. May 18, 2004
• Google Sends Cease-And-Desist To Orkut Geomapper Site
  Google has sent a cease-and-desist letter to close the Orkut Personal Network Geomapper web site, which lets you view the personal connections of those within Google's Orkut social networking service. May 18, 2004
• The Search Engine Update - Number 173 - May 18, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from early May 2004. May 18, 2004
• What's A Search Engine Watch Membership?
  Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. Learn to submit URLs, use HTML meta tags and boost placement. May 18, 2004
• Return To The Sad Days Of More Than A Search Engine?
  Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad days of search being a neglected child about to return? May 14, 2004
• Google Confirms Automated Page Removal Bug
  Microsoft, Adobe and some other web sites had pages removed from Google without their consent, due to a bug with Google's page removal tool. And WhenU gets pulled for cloaking. May 14, 2004
• Google Offers Banners & Image Ads -- But Not On Google Itself
  Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. May 13, 2004
• Google Offers Banners & Image Ads -- But Not On Google Itself
  Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. May 13, 2004
• Is It Really Personalized Search?
  Both search and social networking are hot! But don't assume that new sites offering both types of services necessarily provide something else that's hot -- search personalization. May 12, 2004
• Google Groups Adds Mailing Lists & Other Features, Competes With Yahoo Groups
  Google has added new mailing list creation functionality to its Google Groups service, giving it a capability that competes directly with the Yahoo Groups service. May 12, 2004
• Google Groups Adds Mailing Lists & Other Features, Competes With Yahoo Groups
  Google has added new mailing list creation functionality to its Google Groups service, giving it a capability that competes directly with the Yahoo Groups service. May 12, 2004
• Google Launches Official Google Blog, Not Blog Search
  Google has launched its own official blog, promising much insight about the company though not yet delivering much. The company also says it has no news about long-discussed plans to offer blog or web feed searching at Google. May 11, 2004
• Google Launches Official Google Blog, Not Blog Search
  Google has launched its own official blog, promising much insight about the company though not yet delivering much. The company also says it has no news about long-discussed plans to offer blog or web feed searching at Google. May 11, 2004
• Google's Orkut Personal Information Offered Outside Orkut
  The personal connections of some in Google's Orkut social network service can now be viewed across a map of the United States -- but through a third party site that apparently is using the data without Google's cooperation. May 7, 2004
• Yahoo Bans Online Casino Ads; Google's Ban Has Holes
  Both Yahoo and Google decided to drop ads from online casinos by the end of April. But despite this, the ads can still be found lurking on Google. May 6, 2004
• Google Porn Filter Still Making Mistakes
  A report finds porn filtering at Google still has serious problems in blocking innocent material by mistake, despite much publicized criticisms last year. May 6, 2004
• Google Provides Tighter Localization
  Google's ability to target ads locally has been expanded within the US and is now offered in some other countries. May 6, 2004
• Smart Pricing For Contextual Ads At Google
  Previously, a click on an ad cost the same at Google, regardless of whether it was search-targeted or contextually placed. Now, contextual ads may get discounted. May 6, 2004
• The Search Engine Report - Number 90 - May 6, 2004
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from April 2004. May 6, 2004
• The Search Engine Update - Number 172 - May 6, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from late April 2004. May 6, 2004
• Search Wars: Battle Of The Search Superpowers
  We've long had competition in search, so why are we hearing so much about the search wars now? Because the few left in the wake of the portal wars are embarking on a new quest to secure their destinies on the search front. A look at how and why the current situation erupted, one that will no doubt gain further attention in the wake of expected public financial releases from Google. Apr 29, 2004
• Google IPO To Happen, Files For Public Offering
  As many expected, Google filed to go public today. In this story, we provide a breakdown of facts and figures from the financial information the company has now published for the first time. Apr 29, 2004
• Search Engine Results Chart: April 2004
  Chart shows how major search engines get their results from crawlers, human directories or via payments. Apr 29, 2004
• Who Powers Whom? Search Providers Chart - April 2004
  Shows which major search providers power the web's major search engines, in chart format Apr 28, 2004
• Spam Rules Require Effective Spam Police
  Rules about spam mean nothing without effective enforcement by the rule makers, the search engines. Will they ever publish an offenders list? A look at how this would help and the impact better spam disclosure would have for searchers and marketers alike. Apr 27, 2004
• Google In Controversy Over Top-Ranking For Anti-Jewish Site
  Google has added a disclaimer to the search results that come up in a response for a search on jew, to counter complaints about an anti-Jewish site that until recently ranked number one. Apr 25, 2004
• Revisiting The Meta Description Tag
  A major tour of how page descriptions are currently formed at several major search engines. The meta description tag largely remains useful. Apr 23, 2004
• GoogleGuy Says Becomes GoogleGuy Paraphrased
  One of Google's most famous employees -- GoogleGuy -- asks the GoogleGuy Says web site to stop quoting him. Quotes will continue, but in shorter form. Apr 23, 2004
• The Search Engine Update - Number 171 - April 23, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from early April 2004. Apr 23, 2004
• Image & Multimedia Search Complaints
  Covers complaints by web site owners and artists about multimedia search services. Apr 21, 2004
• Meta Tag Lawsuits
  Search Engine Watch's summary of major lawsuits involving the use of trademarked terms in meta tags Apr 21, 2004
• Search Engines And Legal Issues
  Articles about lawsuits, court cases and legal issues involving search engines. Apr 21, 2004
• Google Tops, But Yahoo Switch Success So Far
  New WebSideStory stats say Google's most popular, but they also reveal that Yahoo's recent replacement ofGoogle results with its own technology doesn't appear to have cost it visitors. Apr 5, 2004
• WebSideStory's StatMarket Search Engine Ratings
  A compilation of ratings data released by WebSideStory's StatMarket and similar web traffic analysis firms. Apr 2, 2004
• The Search Engine Update - Number 170 - April 2, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from late March 2004. Apr 2, 2004
• The Search Engine Report - Number 89 - April 2, 2004
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from March 2004. Apr 2, 2004
• Welcome To The Google Desktop?
  Will Google's new Gmail free email system be just the first of many things we begin moving to a new Google Desktop? If so, Microsoft might have a lot more to worry about than web search. But might concerns over privacy prevent Google's success? Apr 2, 2004
• Froogle Gains Through New Placement
  This week's format change at Google greatly increased the use of its Froogle shopping search engine, according to measuring service Hitwise. Apr 2, 2004
• The Ads Google Just Says No To
  Want to buy an ad on Google? You might find it rejected after the fact for a variety of unpublished reasons. A look at some cases and the issues they raise. Apr 2, 2004
• Google Tops, But MSN Growth Good & Yahoo Switch A Success So Far
  New stats from web analytics firm WebSideStory highlight the news often heard before: Google's most popular, when it comes to search. But dig into the figures, and you discover that MSN is doing better than you might think. In addition, Yahoo's recent replacement of Google results with those from its own crawler-based technology doesn't appear to have cost it visitors. Apr 2, 2004
• Google PageRank, Meet Yahoo Web Rank!
  Yahoo has launched a system to show the Web Rank popularity of pages viewed by those using its toolbar. It's similar to the Google Toolbar's long-standing PageRank meter -- and brings with it some of the same potential problems. Apr 2, 2004
• Domain Names & URLs Articles
  Compilation of articles from Search Engine Watch and around the web offering about how search engines use domain names and URLs in keywords to rank web pages. Mar 31, 2004
• Google Launches Gmail, Free Email Service
  Google is launching a new web-based email service called Gmail that it hopes it will allow people to search their email as easily as they search the web -- as well as provide Google with a more permanent connection to its users. Mar 31, 2004
• Google Launches Gmail, Free Email Service
  Google is launching a new web-based email service called Gmail that it hopes it will allow people to search their email as easily as they search the web -- as well as provide Google with a more permanent connection to its users. Mar 31, 2004
• Google Loses Tabs In New Look, Gains Web Alerts & Personalized Search Results
  Google has rolled a new look that involves dropping its famed search tabs, along with debuting a web alerts service and a personalized search results option. Mar 30, 2004
• New LookIn July, New Search Engine Later, Says MSN
  MSN announced a redesign for its MSN Search service last week, a cosmetic change that better delineates paid placement listings. But the July release will not coincide with the launch of new underlying technology. And the future paid inclusion at MSN is undergoing active debate. Mar 25, 2004
• New Look In July, New Search Engine Later, Says MSN
  MSN announced a redesign for its MSN Search service last week, a cosmetic change that better delineates paid placement listings. But the July release will not coincide with the launch of new underlying technology. And the future paid inclusion at MSN is undergoing active debate. Mar 25, 2004
• The Search Engine Update - Number 169 - March 17, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from early March 2004. Mar 17, 2004
• How Lycos Works
  In-depth explanation of how the Lycos search engine works, for Search Engine Watch members Mar 15, 2004
• How HotBot Works
  Explanation of how the HotBot search engine works, for Search Engine Watch members Mar 15, 2004
• Search Engine Reviews
  Reviews of search engines and articles that offer a behind-the-scenes look at how they work. Feb 27, 2004
• Search Engine Technology
  Articles, web sites and other resources about the technology of search engines: how they work, searching software, mailing lists, and more. Feb 27, 2004
• Search Engine Tutorials
  Links to tutorials, guides, articles and resources to help you use search engines better Feb 27, 2004
• The Search Engine Report - Number 88
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from February 2004. Feb 27, 2004
• The Search Engine Update - Number 168 - Feb. 27, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from late February 2004. Feb 27, 2004
• The Search Engine Update - Number 167 - Feb. 17, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from early February 2004. Feb 17, 2004
• Changes At MSN & Yahoo
  Search engine marketers have long been awaiting changes at Yahoo and MSN. Finally, signs of transition are beginning to appear in the form of Inktomi's promotion at MSN Search, a new MSN Search beta and the Inktomi crawler being rebranded Yahoo Slurp. Feb 16, 2004
• The Search Engine Report - Number 87
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from January 2004. Feb 3, 2004
• The Search Engine Update - Number 166 - Feb. 3, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from late January 2004. Feb 3, 2004
• Search Toolbars & Utilities
  Covers search toolbars, companions and utilities that let you access search engines, meta search utilities and other programs to help with searching. Jan 27, 2004
• Google Releases Orkut Social Networking Service
  Google has quietly launched a social networking service called orkut, named after Orkut Buyukkokten, a Google employee who developed the project during personal time allowed to him by Google. Jan 22, 2004
• Eurekster Launches Personalized Social Search
  Personalized search has long been promised as an important next step for increasing relevancy. Now it comes not from Google or Yahoo but instead from tiny Eurekster, which opens to the general public today. Jan 21, 2004
• Eurekster Launches Personalized Social Search
  Personalized search has long been promised as an important next step for increasing relevancy. Now it comes not from Google or Yahoo but instead from tiny Eurekster, which opens to the general public today. Jan 21, 2004
• The Search Engine Update - Number 165 - Jan. 21, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from early January 2004. Jan 21, 2004
• Who Powers Whom? Search Providers Chart: January 2004
  Shows which major search providers power the web's major search engines, in chart format, for January 2004. Jan 13, 2004
• Google's (and Inktomi's) Miserable Failure
  A search for miserable failure on Google brings up the official George W. Bush biography from the US White House web site. Dismissed by Google as not a problem, it points out a case where the real miserable failure is Google itself. Jan 6, 2004
• The Search Engine Update - Number 164 - Jan. 6, 2004
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from late December 2003. Jan 6, 2004
• The Search Engine Report - Number 86
  Search Engine Watch editor Danny Sullivan's recap of top search engine stories from December 2003. Jan 6, 2004
• Trusted Feed Listings Ranking Well At AltaVista
  Just over a year ago, I wrote how AltaVista's paid inclusion program seemed to be giving a boost to some content submitted through its trusted feed program. Now it appears what was then explained as an index blending problem has returned. Dec 16, 2003
• Reader Q&A: December 2003
  Answers to questions from Search Engine Watch readers. Dec 16, 2003
• The Search Engine Update - Number 163 - Dec. 16, 2003
  Search Engine Watch editor Danny Sullivan recap of top search engine stories from early December 2003. Dec 16, 2003
• Florida Google Dance Resources
  A summary of articles from Search Engine Watch and resources from elsewhere that pertain to major changes to Google's searc